What Makes a Better Performer: Achieving Closer “Fit” With The Market or Having Generic “Best Resources” That Suit Any Market?
نویسندگان
چکیده
The research uses the resource-based paradigm and a typology of markets (consisting of consumer, business and governmental markets) to investigate the notion of fit between the firm and its environment and the links of this notion to performance. Based on a sample of 69 firm managers, the results reveal that firms develop resources and capabilities that match the attributes of the market. High-performing firms achieve the best of both worlds: on the one hand, they achieve a closer fit with the task environment, by being more market-specific, and on the other hand, they share some general managerial and financial “best resources”.
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